We Tapped Coco Jones For a Pair of Must-See Black Music Month Cover Performances

Xfinity partnered with REVOLT and asked us to inform their Black Music Month content strategy.. We answered the call by tapping into every 90's baby's nostalgic side and Gen Z's vicarious love of pre-2000's culture.

In each video from season 2 of The Link Up, we paid homage to R&B's past while shining a spotlight on it's future. by tapping Coco Jones and a collective of multifaceted instrumentalists to cover classic hits in a 90's themed party setting.

To top it all off, we employed a cinematic single shot approach so viewers would feel like they were dropped right in the middle of the action.

Media Brand: REVOLT

Directed By: MadeByJames

Produced By: #000000

Coco Jones' Stunning Cover of 'Real Love' on 'The Link Up

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Campaign Type: Music Video

Client: Xfinity

Talent: Coco Jones

Deliverables: Music Video | Editorial | Social Video

Role: Creative Direction

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"Celebrating R&B of the past, present, and future was at the top of this year’s Black Music Month priority list for Xfinity and REVOLT, and it’s in that vein that the brands partnered to create “The Link Up.” This year’s iteration sees rising star Coco Jones collaborate with a dynamic assortment of musical talent to bring new life to nostalgic ’90s and early 2000s party hits.

As you watch the collective perform “Full Moon” and “Real Love,” it’s clear that “The Link Up” is true to both its name and the Xfinity 10G Network’s aim to create connections. More than the music, the series exists to build bridges between creatives while spotlighting underrepresented Black artists who we should keep on our collective radar". - Kwasi Boadi for REVOLT

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