The Starry team was faced with the challenge of shifting consumer perception in a crowded lemon lime soda category.

 

They cut through the noise by introducing their Gen Z audience to the brand's characters Lem and Lime in 3>2, a mockumentary about the making of the NBA 3 point line.

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They turned to us to amplify the short film and we figured the best way to take our audience into the "minds" of Starry's brand ambassadors was through a behind the scenes Q&A editorial.

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Media Brand: REVOLT

Written By: Kwasi Boadi & Emmanuel Maduakolam

Art Direction By: Aves Scott & Erlen Masson

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