Meta wanted to highlight all the bells and whistles that Instagram Reels offers to creators. Our approach was simple: put phones in the hands of rising music and internet stars with a ton of talent and the personality to match. 

We used Reels as our medium to chronicle a day in the lives of artists and creators performing at Meta sponsored events. In doing so, we brought their fans along for the ride and gave them a chance to show the personality behind their more polished feeds.

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Media Brand: Rolling Stone

Directed By: Thuan Tran

Produced By: onlunchbreak