Amex wanted an out of the box way to put their support behind women in music. We helped them answer the call by creating a multi-faceted program that centered the oft overlooked creators behind our favorite albums and artists. 

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To pull it off, we tapped Grammy-winning singer-songwriter Alicia Keys and her nonprofit She Is the Music to organize a writing camp for a dynamic group of female songwriters and producers. Collectively, the assignment was to create a track worthy of Keys' catalogue, and our cameras tracked the studio savants every step of the way. 

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Media Brand: Billboard

Directed By: Alfred Marroquin

Produced By: Taylor Russo

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